Company Branding
This information is to customize the appearance of your store with your company’s brand. (e.g. logo, colors, fonts, etc.)
Provide a detailed description or attach a document for any content you’d like pages created for.
Upload company brand guide if applicable. This is usually a document that outlines the colors of your company, font’s used and other details. This is helpful in customizing the design of your store to be more tailored to your brand.
Straight from the Source